Press Release

Rick DeFiesta Joins Reddwerks Sales Team

AUSTIN, Texas - April 18, 2008 - Reddwerks® today announced the appointment of Rick DeFiesta as Regional Vice President of Sales, based in Atlanta GA.

Mr. DeFiesta has held a variety of senior positions with leading vendors in the material handling and logistics industry, including District Manager at Siemens/Dematic. He was Vice President of Field Operations at HK Systems and managed six regional sales offices. Mr. DeFiesta also worked in sales positions at Ermanco, Litton, Alvey, Rapistan and Buschman. Mr. DeFiesta has more than 25 years sales experience in the industry and at Reddwerks will focus on major account sales, reporting to our Vice President of Sales, Heather Carroll.

"We are incredibly pleased to have Rick join Reddwerks," said Jean Bélanger, Founder/CEO of Reddwerks. "He has an outstanding track record in sales and as we continue the rollout of our industry-leading software solutions we need help in selling to major accounts that are household names in the United States and Canada. Rick will replace Lance Reese as Regional Vice President of Sales. Lance has decided to move to a major conveyor-based company to do system design work. Lance was an outstanding contributor while at Reddwerks and we wish him all the best in his future endeavors."

About Reddwerks and WPM Software:

Headquartered in Austin, TX, and with an R&D office in Guatemala as well as sales in Dallas, Nashville, San Francisco, and St. Louis, Reddwerks is an enterprise software company providing market-leading warehouse performance management (WPM) software designed to effectively manage all the labor, equipment and material flow in large-scale distribution facilities. Whether distribution facilities are fulfilling direct-to-consumer online orders or helping retailers stock their store shelves, Reddwerks WPM software automates order processing. This automation—from picking, to quality control, to shipping—maximizes productivity and accuracy. Reddwerks WPM simplifies interaction with supply chain management (SCM) and warehouse management system (WMS) software by providing a single interface for all labor and equipment deployed in large-scale distribution facilities. Regardless of the SCM or WMS software installed in a facility, Reddwerks WPM increases productivity to such an extent that clients typically realize a payback in less than one year. More than 60% of Reddwerks customers have engaged us for additional business.

Contact: press@reddwerks.com